Design Director
Based in Auckland, New Zealand
Currently at Gladeye.
Design Director
Based in Auckland, New Zealand
Currently at Gladeye
Sweetshop
Sweetshop’s brand and website form a bold, editorially driven showcase of global storytelling. Merging refined design with a dynamic, customisable platform, the experience reflects Sweetshop’s voice, diverse talent, and collaborative spirit—transforming a traditional portfolio into a living, immersive expression of the brand.
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Sweetshop
Sweetshop’s brand and website form a bold, editorially driven showcase of global storytelling. Merging refined design with a dynamic, customisable platform, the experience reflects Sweetshop’s voice, diverse talent, and collaborative spirit—transforming a traditional portfolio into a living, immersive expression of the brand.
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National Geographic
National Geographic’s 'Into the Amazon' digital project invited users on an entirely new kind of expedition, blending its print heritage with immersive, interactive storytelling. This experience went beyond traditional media to bring readers into the heart of the Amazon’s ecosystems, from Andean peaks to underwater forests, allowing them to explore the science and cultural heritage of this critical region.
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National Geographic
National Geographic’s 'Into the Amazon' digital project invited users on an entirely new kind of expedition, blending its print heritage with immersive, interactive storytelling. This experience went beyond traditional media to bring readers into the heart of the Amazon’s ecosystems, from Andean peaks to underwater forests, allowing them to explore the science and cultural heritage of this critical region.
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Blunt
For Blunt, we reframed a beloved Aotearoa innovation into a lifestyle brand with global appeal, building the brand around its iconic umbrellas. Rooted in founder Greig Brebner’s design journey, our guiding idea of 'Engineering Joy' links technical innovation with emotional resonance. A new wordmark and 'B' symbol mirror the umbrellas’ curves and express principles of reduction, beauty, confidence and joy. Sustainable packaging and considered touchpoints elevate the product beyond a sales portal, while lifestyle photography finds beauty in chaos, turning vulnerable moments into confident experiences.
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Blunt
For Blunt, we reframed a beloved Aotearoa innovation into a lifestyle brand with global appeal, building the brand around its iconic umbrellas. Rooted in founder Greig Brebner’s design journey, our guiding idea of 'Engineering Joy' links technical innovation with emotional resonance. A new wordmark and 'B' symbol mirror the umbrellas’ curves and express principles of reduction, beauty, confidence and joy. Sustainable packaging and considered touchpoints elevate the product beyond a sales portal, while lifestyle photography finds beauty in chaos, turning vulnerable moments into confident experiences.
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InoHealth
InoHealth offers a new approach to healthcare, combining scientific precision with human understanding. Through clear, intuitive design, it turns complex biomarker data into meaningful insights. Every detail, from its fingerprint-inspired symbol to personalised dashboards—reflects the belief that health is a lifelong, individual journey that empowers people to better understand and manage their wellbeing.
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InoHealth
InoHealth offers a new approach to healthcare, combining scientific precision with human understanding. Through clear, intuitive design, it turns complex biomarker data into meaningful insights. Every detail, from its fingerprint-inspired symbol to personalised dashboards—reflects the belief that health is a lifelong, individual journey that empowers people to better understand and manage their wellbeing.
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Ecoya
Ecoya’s Spring and Christmas 2019 campaigns reimagined seasonal storytelling through scent and surreal visuals. For Spring, the theme of escapism came to life via four kaleidoscopic worlds inspired by fragrance. For Christmas, bold, vibrant visuals set the tone—transforming the familiar into a surreal, playful dreamscape.
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Ecoya
Ecoya’s Spring and Christmas 2019 campaigns reimagined seasonal storytelling through scent and surreal visuals. For Spring, the theme of escapism came to life via four kaleidoscopic worlds inspired by fragrance. For Christmas, bold, vibrant visuals set the tone—transforming the familiar into a surreal, playful dreamscape.
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Long Lead
Long Lead’s 'The Catch' invites users into the layered legacy of Virginia Kraft, a pioneering Sports Illustrated journalist whose career defied convention. Blending mid-century print aesthetics with immersive storytelling, the site offers a rich, interactive portrait of a complex trailblazer—inviting reflection on gender, legacy, and the evolving role of women in media.
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Long Lead
Long Lead’s 'The Catch' invites users into the layered legacy of Virginia Kraft, a pioneering Sports Illustrated journalist whose career defied convention. Blending mid-century print aesthetics with immersive storytelling, the site offers a rich, interactive portrait of a complex trailblazer—inviting reflection on gender, legacy, and the evolving role of women in media.
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Palomino
Palomino creates a bold, distinctive presence within the DeFi landscape. Inspired by the style and attitude of Cowboy Bebop, the design combines sharp katana motifs, bold typography, and visceral splashes of red—bringing an intensity to the experience, mirroring the high-stakes energy of decentralised finance.
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Palomino
Palomino creates a bold, distinctive presence within the DeFi landscape. Inspired by the style and attitude of Cowboy Bebop, the design combines sharp katana motifs, bold typography, and visceral splashes of red—bringing an intensity to the experience, mirroring the high-stakes energy of decentralised finance.
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Max
Max celebrates an authentic and emotionally connected fashion experience. Rooted in the ethos 'Style isn’t worn – it’s lived,' the brand celebrates confidence, individuality, and storytelling. Through elevated visuals and a considered voice, it reflects the lives of modern women—thoughtful, connected, and effortlessly stylish.
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Max
Max celebrates an authentic and emotionally connected fashion experience. Rooted in the ethos 'Style isn’t worn – it’s lived,' the brand celebrates confidence, individuality, and storytelling. Through elevated visuals and a considered voice, it reflects the lives of modern women—thoughtful, connected, and effortlessly stylish.
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The Examination
The Examination establishes a bold presence in investigative journalism, confronting the intersection of corporate power and health. Blending the authority of legacy news with a contemporary edge, the platform transforms complex investigations into an evolving experience. Through a system inspired by dossiers and layered discovery, sliding panels, highlighted details and interconnected narratives invite readers to uncover hidden truths and follow stories over time, reflecting a commitment to transparency and accountability.
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The Examination
The Examination establishes a bold presence in investigative journalism, confronting the intersection of corporate power and health. Blending the authority of legacy news with a contemporary edge, the platform transforms complex investigations into an evolving experience. Through a system inspired by dossiers and layered discovery, sliding panels, highlighted details and interconnected narratives invite readers to uncover hidden truths and follow stories over time, reflecting a commitment to transparency and accountability.
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